Remember the Apple Macintosh 1984 Commercial? The one with the woman tossing a sledge hammer through a large movie screen exploding an image of Big Brother. It was made to announce the release of the Mac personal computer. Take a peek at the commercial to refresh your memory.
Motorola's newest commercial to promote their soon to arrive XOOM tablet, with Android 3.0 Honeycomb OS takes a stab at that same Apple Mac 1984 commercial.
Apple's commercial was meant to be a message from Jobs, "I want to stop the world in its tracks." This commercial was originally a 60 second ad ran during the 1984 Superbowl. It was also seen in movie theaters across the US. One theater owner loving it so much he ran it for a whole month.
The line in the Apple Mac commercial, "And you'll see why 1984 won't be like 1984" was meant to show that by owning a Mac you would be free of oppression. At this time people were fearing technology and Communism was a looming threat, so owning a Mac would be against that as well as the PC.
In the new Motorola XOOM commercial its saying that '2011 looks a lot like 1984', so therefore it's time for more choices, more speed, more freedom, and to explore, live a free life. Wow, that sounds exciting! Now watch Motorola's ad.
I feel Apple may just fear this ad. It's definitely aimed to confront their original commercial. Although Apple should also look at this as a compliment that Motorola would want to target them directly. All the new tablets coming out will be up against the iPad, which has very strong sales, and I'm sure Apple is quite aware of that.
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