Remember the Apple Macintosh 1984 Commercial? The one with the woman tossing a sledge hammer through a large movie screen exploding an image of Big Brother. It was made to announce the release of the Mac personal computer. Take a peek at the commercial to refresh your memory.
Motorola's newest commercial to promote their soon to arrive XOOM tablet, with Android 3.0 Honeycomb OS takes a stab at that same Apple Mac 1984 commercial.
Apple's commercial was meant to be a message from Jobs, "I want to stop the world in its tracks." This commercial was originally a 60 second ad ran during the 1984 Superbowl. It was also seen in movie theaters across the US. One theater owner loving it so much he ran it for a whole month.
The line in the Apple Mac commercial, "And you'll see why 1984 won't be like 1984" was meant to show that by owning a Mac you would be free of oppression. At this time people were fearing technology and Communism was a looming threat, so owning a Mac would be against that as well as the PC.
In the new Motorola XOOM commercial its saying that '2011 looks a lot like 1984', so therefore it's time for more choices, more speed, more freedom, and to explore, live a free life. Wow, that sounds exciting! Now watch Motorola's ad.
I feel Apple may just fear this ad. It's definitely aimed to confront their original commercial. Although Apple should also look at this as a compliment that Motorola would want to target them directly. All the new tablets coming out will be up against the iPad, which has very strong sales, and I'm sure Apple is quite aware of that.
Motorola has just released a new video to introduce their newest smartphone, the Atrix 4G, and you are gonna want to view it. It's one very attractive introduction! The Atrix 4G is advertised as the 'Worlds most powerful smartphone.' It appears to be a 'super' phone. The video shows us some docks, one behind a laptop, and the other for a mammoth TV screen that the Atrix can connect to.
I've heard it will be priced at only $150 on a two year contract at Costco and Amazon Wireless. That's a steal for a phone of this caliber if it does live up to all the hype. AT&T should be bringing this out in a few weeks, so we'll soon get a confirmation on price and availability.
Please absorb yourself in the video and images below. It really impressed me as one heck of a smartphone!
On one side Google, on the other side Motorola, and when they came together they created one heck of a great Android 3.0 Honeycomb tablet...here comes the Motorola XOOM.
What's Google getting out of this you might ask? According to Dave Burke, the engineering manager for Mobile at Google, 'we wanted to work with the most advanced hardware' and Google believes that's the XOOM.
We already know the XOOM has a 1 GHz NVIDIA Tegra 2 Dual-Core chipset. We also know that many of the new tablets will have this same chipset. It must be the whole package working together in the XOOM that has so impressed Google.
Motorola has stated that more features would be added to the XOOM, both before and after launch. Included in the over-the-air updates, there will be a connected music player. Burke made clear to all tablet manufacturers that they are free to tweak the platform as needed, because of Android's open source code.
